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INVESTORS
accelerating marketing levers
We must develop awareness, cultivate difference,
recruit beyond early adopters and build loyalty
crédit photo: alex azabache
I can be their marketing partner
on strategic projects such as brand, marketing plan,
prioritization of usage scenarios or the strategic approach of activation levers.
weak market potential
too niche,
low value to users
difficulties
to find customers interested in the offer
insufficient attention
to consumer expectations and feedback
missing marketing plan
uncontrolled, poorly targeted, poorly timed spending
lack of strategic vision
which allows them to anticipate in order to differentiate from your competitors
1/3 of startup failures are linked to marketing weaknesses
according to CBinsight study of September 2014
startups
seed, Series A and B
preferably with a strong technological dimension,
especially in AI
btoc or btob
the btoc experience has been for me a great school to approach btob in a sensitive dimension
international
development
short-to-medium term
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